As Per My Last Email

A Monthly Digest from Fire on the Hill

Chris O'Toole
February 27, 2025

At Fire on the Hill we empower organisations to develop and communicate their story. Together, we can help to shape a more advanced, more sustainable, more open, more truthful, and more equal world.

Today, we unveil As Per My Last Email - a new, monthly look at what our team, clients and industry have been working on over the past few weeks.

Take a look below for the highlights from February.

Misinformation tops the agenda

How can we help clients overcome the challenges of misinformation?

Misinformation is a growing concern on the internet, spreading faster than ever with the help of social media. As a result, it’s unsurprising that so many of us get swept up in inaccurate or fictitious stories. Here Fire on the Hill looks at the changing landscape and asks what we can do to support our clients in a time of rapid change.

Highlights from our February blog

Artificial Intelligence agents are finally arriving - what do they mean for communications professionals?

AI agents are everywhere. Having been shown the advances emerging from Open AI, Google DeepMind, Anthropic and others, journalists are (quite rightly) covering the subject from every possible angle.

fireoth.com/2025/01/27/artificial-intelligence-agents-are-finally-arriving

How can we communicate effectively in the Age of Outrage?

communicate effectively in the Age of Outrage? Disruptive technology, complex political issues and an increasing sense of disconnect from mainstream media organisations mean stakeholders are clashing over more and more issues.

fireoth.com/2024/11/07/how-can-we-communicate-effectively-in-the-age-of-outrage

Grid-locked: How can we overcome a key barrier to clean energy investment in the UK?

There was a time when the UK’s energy grid was recognised as among the most stable in the world. It was efficient. Innovative, even. All of which no longer matters; the environment has changed.

fireoth.com/2024/10/31/grid-locked-how-can-we-overcome-a-key-barrier-to-clean-energy-investment-in-the-uk

Marathon Mindset: Five lessons that go beyond the race

This month, I had the unforgettable experience of running my dream race: the New York City Marathon. With a record-breaking 55,646 finishers, it was the largest marathon ever held, bringing together competitors from 137 countries.

fireoth.com/en-us/2024/11/12/marathon-mindset-five-lessons-that-go-beyond-the-race-2

Month in Review

Great to see our partners at Amadeus hosting the leading event for the aviation sector this month with Altitude 2025. The one-of-a-kind opportunity, bringing together stakeholders from across the travel ecosystem, to explore the accelerating transition to modern airline retailing.

Fire on the Hill supported with journalist attendance and it secured coverage from PhocusWire, Simple Flying, Travolution and Aviation Business News.

Elsewhere, LitWorld has been inspiring readers and advocating for the power of reading aloud. World Read Aloud Day has brought people together, amplified voices, and helped foster a love for literacy across the globe.

We were lucky to support LitWorld on this project, helping with PR alongside Kevin Y. at Clear Communications, who produced this fantastic video to celebrate this milestone.

The LitWorld team is truly inspiring.