At Fire on the Hill we empower organisations to develop and communicate their story. Together, we can help to shape a more advanced, more sustainable, more open, more truthful, and more equal world.

As part of this journey, we today unveil As Per My Last Emai - a new, monthly look at what our team, clients and industry have been working on over the past few weeks.

Take a look below for the highlights from March - we hope you enjoy!

Has transition away from X finally begun?

Fire on the Hill this month unveiled a new study exploring the social media habits of journalists in the UK and US, revealing that decentralised, open-source platform Bluesky is gaining in popularity.

Our report - The Strange Death of Liberal X - illustrates, while the Elon Musk-owned behemoth remains the dominant player on the microblogging landscape, the emerging rival is gaining ground, often with more recent posting activity than X.

More here.

How can we strategically communicate the value of electric vehicles?

One of the most persistent hurdles in communications around electric vehicles is the disconnect between corporate messaging and consumer priorities. While sustainability is a compelling long-term argument, it often falls flat for individuals grappling with immediate financial pressures.

Here our Senior Account Executive, Anna Houchen, looks at the role of communications in driving adoption of the transformative technology.

Reputation Digest – March 2025

Heads have been turned towards the fashion industry this month as online fast-fashion retailer Pretty Little Thing announces a major rebrand - but is it heading in the right direction? Elsewhere, Heathrow Airport offers insight into the need for effective crisis communication.

Fire on the Hill Senior Account Executive, Rosie Ward, passes judgement on the direction of travel in March.

Fire on the Hill - Company Updates

In a milestone day for all of us at Fire on the Hill, we secured a three-year global contract with transformative travel technology company, Amadeus. The deal significantly builds on several years of collaboration supporting Amadeus’ global communications strategy and expands our existing brief.

More from Fire on the Hill Head of Content, Chris O’Toole, here.

In another exciting development, we secured a strategic communications remit for TBR Global Chauffeuring, a ground transportation company that drives excellence across the financial roadshow, global events and corporate travel sectors.

Headquartered in Glasgow, TBR has offices in Boston, Dubai, Hong Kong, Shanghai, Singapore and Tokyo, serving customers and passengers in more than 3,000 cities in over 120 countries worldwide.

More on the partnership here.

And finally…

Finally this month, Simon Calder chats with Decius Valmorbida, President of Travel with Amadeus, about the future of the industry.