At Fire on the Hill we empower organisations to develop and communicate their story. Together, we can help to shape a more advanced, more sustainable, more open, more truthful, and more equal world.

As part of this journey, As Per My Last Email… takes a look at what our teams, clients and industry have been working on over the past few weeks.

Explore the highlights from April below - we hope you enjoy!

Here, There and Everywhere: Is it time to move on from the Beatles?

Will we ever be free from Beatlemania?

With confirmation Sam Mendes is to make four separate films about The Beatles – one from the perspective of each member of the band – we are assured to be talking about the Fab Four until at least the end of the decade.

But are we letting our focus on the biggest story distract us from looking for the best? Fire on the Hill Head of Content, Chris O’Toole, looks at what we can learn from the enduring fascination with the band.

Give it a read here.

Smoke signals: Lessons in leadership from the Vatican

The Vatican remains in mourning. Yet, even in this moment of reflection, preparations are underway for one of the most secretive and consequential decisions in the Catholic Church - the election of a new Pope.

As Cardinals from across the globe gather behind closed doors in the Sistine Chapel, we turn our gaze beyond the ceremony to explore another question: what truly defines a leader in times like these?

Find out more in our piece here.

Reputation Digest – April 2025

It must have seemed like an excellent idea at the time – sending an all-female crew to the edge of space aboard a Blue Origin capsule. Positioned as one giant leap for womankind, the endeavour was received rather differently when Katy Perry and her colleagues returned to Earth with a bump earlier this month.

Elsewhere, Toby Carvery has created a reputation for itself as an affordable eatery, offering family-sized feasts of tender, slow-cooked meats. The company was thrust into the national spotlight with the felling of an ancient tree in outer London – perhaps one of the more unexpected reputational challenges of the past month. How did they respond?

Find out as Fire on the Hill Senior Account Executive, Rosie Ward, presents the April Reputation Digest.

AI Digest – April 2025

From AI-powered action figures sparking privacy debates, to WhatsApp setting off user outrage with its unremovable blue-circle AI agent, its been an exciting month at the intersection of communications and Artificial Intelligence.

In a new column, Fire on the Hill Account Executive, Frankie Cole, looks at the stories that have made the headlines in our AI Digest.

Fire on the Hill joins Amadeus at Passenger Terminal Expo & Conference

Also this month, our teams were in Madrid for Passenger Terminal Expo & Conference, working alongside our partner Amadeus.

The annual event is the biggest airports conference of its kind, and we were delighted to help showcase cutting-edge technology and demonstrate the seamless end-to-end journey that technology can enable.

Amadeus’ paper - From DCS to Delivery - was also unveiled, looking at how modern delivery management systems can revolutionise airline operations and enhance traveller experiences.

Fire on the Hill - Company Updates

Finally for April, Fire on the Hill was shortlisted for the PRCA Dare Awards 2025 where we will complete in the 'Medium Consultancy of the Year' category.

The trophy celebrates agencies delivering strong performance, standout creativity, and lasting impact, so we’re proud to be recognised alongside such brilliant peers.

The PRCA DARE Awards celebrate and reward the very best PR and communications professionals across the UK, with winners determined by a panel of highly respected industry experts.

More here.