At Fire on the Hill we empower organisations to develop and communicate their story. Together, we can help to shape a more advanced, more sustainable, more open, more truthful, and more equal world.

As part of this journey, As Per My Last Email… takes a look at what our teams, clients, and industry have been working on over the past few weeks.

This month we explore the rise of at-home diagnostic medical technology - and the impact it has on women - how to build a successful Bluesky strategy, and the art of the perfect corporate U-turn.

Find out more below - we hope you enjoy!

How to build a Bluesky strategy: The complete guide

How would you describe your Bluesky strategy?

While many corporate communicators are at least a little queasy when it comes to positing on X, no definitive alternative has emerged.

But might Bluesky be it? With more than 30 million users and growing quickly, it’s attracting communities of journalists, developers and researchers looking for a different kind of social platform.

What’s different is the architecture. Bluesky runs on an open protocol, meaning users can move their identity and followers across compatible platforms.

Sprout Social this month published a guide on how to grow your presence on the platform, supported by research undertake by Fire on the Hill.

Find out more here.

Does at-home diagnostic tech empower women?

Our Senior Account Manager, Siobhán Fitzsimons, this month attended a One HealthTech event exploring the rise of at-home diagnostics and the impact on women’s health.

Key discussions highlighted the under-researched nature of women’s health, the fragmented femtech ecosystem, and limited funding for innovation.

The takeaway was that companies developing femtech tools must help connect the dots and provide trustworthy, empowering communication.

With more diagnostics moving into homes, tackling misinformation—especially via AI and social media—is crucial to prevent widening health inequities.

Find out more here.

The art of the corporate U-turn

Corporate U-turns are often seen as a failure of strategy, but could change be seen as a sign of growth?

Markets shift, technologies move and customer expectations evolve faster than most plans. The organisations that succeed aren’t the ones that never change direction, they’re the ones that recognise when the original path no longer works and adapt quickly.

The real skill is not just making the U-turn, but explaining it.

As Fire on the Hill co-founder, Christopher Clarke, explains in a new piece for Communicate: “If the change is right for your brand — whether that’s shifting investment priorities, exiting an area or winding down a commitment — you owe it to your key stakeholders, internal and external, to be upfront about why.”

Give it a read here.

Anthropy UK arrives at the Eden Project in Cornwall

Has the future arrived at the Eden Project? Sarah Mulder, co-founder of Fire on the Hill, explored the question this month during three days at Anthropy UK.

With trust in business front and centre, discussions focused on how profoundly the digital age has reshaped our reference points. When misinformation and fact appear side by side, safeguarding public trust becomes more complex, and more critical.

One clear takeaway from the event was that organisations must actively encourage curiosity, critical thinking and a commitment to seeking the truth.

On a lighter note, the show also featured some future-forward technology, including Japanese speaking robots.

Take a look here for more.

Fire on the Hill AI Digest

The Fire on the Hill AI Digest for March highlights how this technology continues to reshape business and society.

Our Head of Content, Chris O’Toole, explores how major tech firms are cutting jobs as automation scales, where huge infrastructure investments are putting energy and grids under strain and looks at the new regulation emerging to tackle AI risks.

Give it a read here.

Fire on the Hill Wellness Digest

The March issue of the Fire on the Hill Wellbeing Digest looks at the pressures shaping modern working life. The new piece from Anna Houchen examines the impact of productivity anxiety and blurred boundaries. 

Organisations are rethinking how to protect focus time, support mental wellbeing and build healthier, more sustainable cultures.

The digest brings together the trends, signals and conversations influencing how leaders approach wellbeing right now.

Take a look here.

Fire on the Hill Reputation Digest

The latest Fire on the Hill Reputation Digest is live, unpacking the brands, leaders and moments that shaped the reputation landscape this month.

Our Account Manager, Rosie Ward, looks at everything from misjudged messaging to strategic pivots, and explores how quickly perceptions can shift.

Most important, we look at what organisations can learn when trust is on the line.

Give it a read here.