At Fire on the Hill we empower organisations to develop and communicate their story. Together, we can help to shape a more advanced, more sustainable, more open, more truthful, and more equal world.

As part of this journey, As Per My Last Email… takes a look at what our teams, clients, and industry have been working on over the past few weeks.

This month we are launching our new Global Reputation Advisory practice, designed to support organisations as they actively define, embed, and shape corporate character.

Find out more below - we hope you enjoy!

Fire on the Hill unveils new Global Reputation Advisory practice

Fire on the Hill this month unveiled our new Global Reputation Advisory practice, designed to help partners articulate and operationalise their corporate character, align communication with consistent behaviour and build organisational confidence to take a position, or not, in contested environments.

By shifting the focus from defensive reputation management, organisations can build deeper trust, increase strategic freedom and create competitive advantage.

Christopher Clarke, Managing Partner at Fire on the Hill, explains: “Character is not about appearing flawless. It is about demonstrating integrity and positive intent.

“In a world where command and control is over, organisations with character, much like individuals, are granted greater license to experiment, to take a position, and even to make mistakes.”

More on the Fire on the Hill website.

Corporate Character: The New Frontier in Reputation

We also unveiled our new white paper this month – Corporate Character: The New Frontier in Reputation.

Our research finds brands which build corporate character, rooted in honesty, integrity and consistent action, are significantly more likely to retain consumer and stakeholder loyalty, even when they make serious mistakes.

Thanks to PRmoment for taking a closer look.

The new transatlantic study - created in partnership with Mercury Analytics - reveals a decisive shift in how brand trust is built and sustained. While product quality remains foundational, consumers reward organisations that demonstrate a strong corporate character. They’re prepared to forgive those that respond to missteps with transparency and meaningful action.

As Christopher Clarke explains, organisational character is increasingly important in an era defined by political polarisation, social fragmentation and heightened reputational scrutiny. He argues communicators should focus on character instead of striving to build reputation if they are to foster organisational resilience.

Download the full paper for more here.

Fire on the Hill welcomes JERA Nex

Elsewhere, Fire on the Hill is delighted to have secured a public relations consultancy agreement with JERA Nex, the global renewable energy developer. The appointment will see us support the company with PR and social content development, and strategic communications activity in the UK.

We will also provide media relations support including proactive pitching, interview coordination, and news distribution.

JERA Nex Communications Manager, Maryam Pasha, said: “Working with partners who understand our business makes all the difference in how we communicate our story. Fire on the Hill will help strengthen our communications in the UK, from media relations to strategic content. We’re excited to collaborate with them to showcase JERA Nex’s initiatives and impact across the region.”

JERA Nex joins a diverse and growing energy practice at Fire on the Hill, which includes clients such as Geothermal Engineering Ltd and Siemens Gamesa.

Thanks to John O'Dwyer for taking a closer look. More here.

Fire on the Hill Wellbeing Digest

The April edition of the Fire on the Hill Wellbeing Digest takes a look at the latest trends shaping employee health and wellbeing, as well as the future of work.

This month,

explores the changing expectations around perks and job design, and the growing importance of intergenerational collaboration in the workplace.

Give it a read here.

Fire on the Hill Reputation Digest

Our monthly Reputation Digest sees Fire on the Hill deliver a rundown of the latest stories making waves in the communications sector.

This month, Rosie Ward casts her eye over the BAFTAs that ended in disaster, Keir Starmer digging in politically, and theories about an AI-generated novel rocking the internet.

Take a look here.

Fire on the Hill nominated at 2026 SABRE Awards

And finally, Fire on the Hill has been shortlisted for the 2026 EMEA SABRE Awards by PRovke Media.

Alongside Amadeus, our ‘From DCS to Delivery’ project has been nominated in the ‘Campaign of the Year – UK & Ireland – Small Budget’ category.

Our fingers are crossed ahead of the London ceremony on May 21.

Best of luck to all the nominees! 🏆